No, we are not kidding. The famous color swatch company now owns their own hotel.
Located in Brussels anyone can sleep with their favorite colors (or color combination). As you can expect everything is colorful and in Pantone's color swatches. Colors are even labeled with the correct color identifier.
Take a better look at the hotel by visiting www.pantonehotel.com.
On a side note, they should really hire someone to fix the awful kerning problems on their site.
Wow, this is really kinda cool. :)